CONCEPT

“JAPANISM PRODUCT” by PRAS is not only the thing made in Japan, but the thing inspiring Japaneseness from its internal elements.
These elements could be facing with the material sincerely, creating with delicacy and honesty, conscience, humbleness, and also thoughtfulness….
PRAS is aiming for transmitting and sharing these invisible Japanese quality as “JAPANISM PRODUCT” through the original products.