meanswhile
“Design is a means to an end, not the end itself.”

About

With the concept of “clothes as a tool,” Naohiro Fujisaki founded meanswhile in Autumn/Winter of 2014 after years of working at various fashion houses. Receiving praise not only domestically, Fujisaki’s work has been featured in publications from around the world, solidifying meanswhile as a strong emerging force within the menswear scene.

CONCEPT

Born from the concept of clothes as a “tool of daily wear,” meanswhile approaches design from a utilitarian perspective. Drawing upon experience of past in production, meanswhile effortlessly fuses design driven details with the decorative to present collections that are both modern and appropriate for everyday wear.